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Real-time Insights for Social Ads
Advertising during the World Cup has created greater recall for brands. According to Globalwebindex 73% of Social Networkers post comments about the match during and after the match. Insights from BrandWatch Interactive chart Neymar’s nailbiter win dominates Twitter At this point, Neymar is the most discussed player on the Twittersphere with over 440,000 mentions. His →
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News Feed FYI: Showing Better Videos
Facebook introduced New algorithm for featuring Videos in the News Feed. The videos featured will be the ones that are more engaging and will be shown to audience with greater affinity for video content type. The new algorithm goes beyond likes and shares and is based on views and viewability. →
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Sparkle your events with Snapchat’s “Our Story”
Snapchat introduced “Our Story” which is a step ahead of my story and lets the users build on an event by adding images. →
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