Advertising during the World Cup has created greater recall for brands.

According to Globalwebindex 73% of Social Networkers post comments about the match during and after the match.

Insights from BrandWatch Interactive chart

Neymar’s nailbiter win dominates Twitter
At this point, Neymar is the most discussed player on the Twittersphere with over 440,000 mentions. His game-winning goal in penalty kicks against Chile on Saturday earned him over 30,000 mentions that day, a fair portion of the game’s 100,000 mentions.