News Feed FYI: Showing Better Videos

Facebook introduced New algorithm for featuring Videos in the News Feed. The videos featured will be the ones that are more engaging and will be shown to audience with greater affinity for video content type.
The new algorithm goes beyond likes and shares and is based on views and viewability.

Facebook Newsroom

By Brett Welch, Product Manager, and Xiaochen Zhang, Software Engineer

The goal of News Feed is to deliver the right stories to the right people at the right time so they don’t miss anything important and relevant to them. Video is an important part of News Feed – in fact, twice as many people now watch videos on Facebook compared to just six months ago.

Today, we are announcing an improvement to how we rank the videos people and Pages are uploading directly to Facebook. Our goal is to better understand what videos people are interested in watching, so that relevant videos appear more prominently in News Feed.

Improving Video Ranking

The improvement we are making today considers whether someone has watched a video and for how long they watched it. We’re adding that to the factors we considered previously, which included likes, comments and shares. This change…

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