Chatbots are the new Content Battlefield Chatbots are taking over from Apps, according to a Fiksu Study. Teens spend an average of 23 Mins and 23 secs on Messaging Chat. Facebook reports that developers have created more than 11,000 chatbots for its Messenger platform, and Kik — one of the most popular messaging platforms among […]
Inbound marketing reaches audience organically with SEO, blogs, and social media to attract, engage and convert visitors to customers. With captivating content, Inbound Marketing answers customers queries by solving a real problem, turning them from prospects into customers. It is proven to work, with Inbound marketing delivering 54 percent more leads than traditional marketing at […]
Creating Branded Content, that is most likely to resonate with your audience and increase site traffic, requires planning the content experience for your target audience. Your holiday season content seeking to educate, inspire, and convert your audience with a seasonal context, requires a plan. According to Think With Google, shoppers are increasingly searching for products and Gift Guides on YouTube. Most of the time 70 percent, these videos are watched on mobile.
With the number of options available, the search volume for products on Mobile with “Best” products has grown by 50 percent. As high as 43 percent shoppers for Consumer Electronics purchase products on Mobile, while looking at the products in-store. Nearly 70 percent of customers want multiple ways to buy products such as Buy Online and Pick Up in store.
Here are Content Marketing examples for targeting the Holiday shopper, that can create an experience for your brand.
Gift Guide and Gift Cards as seen in Whole Foods example where the landing page for Holidays section, “Holiday Headquarters” features a Holiday Gift Guide “30 Days of Gifts”, Recipes and DIY ideas. The landing page shares select recipes for entertaining and the site gives details on Holiday Gift Cards, Creating a Content experience that is targeted at engaging shoppers with gift ideas and recipes for occasions.
Holiday 2015 brought in a 60 percent growth in traffic and conversion rates. The US retail online sales for Holiday Season 2016 are likely to grow by 13.3 percent according to eMarketer. Nearly 50 percent of shoppers have reported Holiday Shopping begins before Thanksgiving and nearly 25 percent start before Halloween. Optimizing your campaign for […]