Content Marketing Strategy Framework

Content Marketing Strategy Framework that enables brands build scalable operation and  serve the right content at the right time involves a five-step process. The questions that your Content Marketing Strategy needs to answer are: Why are we making content in the first place? What content do we need? How do we get that content to accomplish […]

5 Ways To Make Content Marketing Work For You

If your content marketing efforts are not yielding results, here are five things you need to pay attention to, to make content marketing work for you. Documentation You need to document the workflow of your content and the results. According to Huffington Post, documenting your content marketing efforts, will help you identify the missing link, between […]

Social Media Content an Important Tactic For B2C Marketers

One of the most important tactics for B2C content marketing is Social Media Content with 85 percent of respondents for CMI survey for North America claiming to have used it. More than 50 percent of respondents are prioritizing Social Media and Blogs as the Content Marketing tactic for 2017 . Brand Awareness, Engagement and lead […]