Social Media Content an Important Tactic For B2C Marketers

One of the most important tactics for B2C content marketing is Social Media Content with 85 percent of respondents for CMI survey for North America claiming to have used it. More than 50 percent of respondents are prioritizing Social Media and Blogs as the Content Marketing tactic for 2017 . Brand Awareness, Engagement and lead […]

Content Marketing Strategy Framework

Content Marketing Strategy Framework that enables brands build scalable operation and  serve the right content at the right time involves a five-step process. The questions that your Content Marketing Strategy needs to answer are: Why are we making content in the first place? What content do we need? How do we get that content to accomplish […]

Five Steps To Measure Social Media Success

Keeping track of your brand’s social media success on monthly basis, can help you understand your brand’s performance to ensure that you achieve your social media goals.   Start with a Snapshot Start measuring the performance of social media engagement across channels. Start with a complete snapshot of  your performance across channels, covering the following attributes: […]

8 Steps For Creating Content Marketing Plan For Small Business

Content marketing Plan is required by businesses for meeting their Marketing and business goals. Create a Content marketing plan in these eight easy steps. Start  With Your Content Marketing Goals Start with defining your goals. The goals could vary from building trust with your customers to raising awareness or deepening loyalty with existing customers. The […]