Top Ten Tips For Promoting Your App For Cyber Monday

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Mobile App use continues to grow and in a  research published by Flurry Analytics, “From Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38 percent year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25 percent increase. Super Users, consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34 percent increase”. According to Flurry Analytics, in 2014 overall app usage grew by 76 percent during the Thanksgiving, Black Friday and Cyber Monday.

Mobile App Install and Mobile App Ads on Facebook  are an effective way to promote your Mobile App prior to Cyber Monday to maximize on conversions for your Cyber Monday Campaign. Like Mobile App Install Ads, which promote App Installs, Mobile app ads help drive engagement and conversion for your app with ads that take users to a customized location within your app. You can also target audiences based on App Events that can target audiences for a certain action within the app. Targeting with App Activity where the user has taken a certain action such as Shopping Cart abandonment or Purchase os a certain value, can help advertisers create campaigns targeting frequent users of the app.

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Cyber Monday Online Sales To Exceed USD 3 Billion

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ToysCMWalmart introduces Cyber Monday Deals early with a free pick-up is store starting today. With a higher than expected off-take Adobe predicts that Cyber Monday will be the single largest online sales day of the year breaking USD 3 Billion mark, with a 12 percent YOY growth.

“US consumers have turned into digital shopping ninjas this holiday season as retailers continue to adjust to a huge influx of smartphone shoppers,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Heading into Cyber Monday, online only retailers will take center stage and we are still calling for Cyber Monday to be the largest online day of the year, breaking the $3 billion mark and representing 12 percent YoY growth.”

According to Internet retailer, “U.S. e-retailers collected USD 4.47 billion online on Thanksgiving and Friday, an increase of 18 percent over the same period a year ago, according to Adobe Inc.’s Digital Index and ahead of the overall 15 percent growth pace estimated by the U.S. Commerce Department.”
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Knockout Digital Tactics For Cyber Monday Campaign

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https://twitter.com/ibmcommerce/status/670376560969564160

Mobile Traffic on Thanksgiving reached 60 percent and an upward trend was seen on Black Friday. As reported by Internet Retailer, “Early data points to about 15 percent year-over-year e-commerce sales growth year on the Friday after Thanksgiving, with a total of USD 2.6 billion in online spending projected for the day, according to Adobe Digital Index data”. Thanksgiving Day, however, may have put a dent in early Black Friday sales. Record online sales of USD 1.73 billion Thursday were 25 percent higher than in 2014, Adobe said Friday.

For retailers looking at optimizing Campaigns for Cyber Monday here are the Fast Fives :

Bing’s Flyers With Deals

Get your offers to a flying start with Bing’s Flyer ads that are hosted on Flipp.com. The top deals are featured above search results and can be browsed in a carousel format, for Brand Keywords. The users can click on the ad to shop the deal from the retailer’s site as shared by Search Engine Land. Advertisers using PLAs and Flyer ads can look at Remarketing campaigns to increase conversions.Flyer

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Structured Snippets For Cyber Monday

DTRucsnippetGoogle has introduced Structured Snippet for Cyber Monday allowing for automated ads targeting users with different ad creatives.

Brands can target audiences with  Dynamic structured snippets on “Search Network with Display Select” or “Search Network only” campaign types.

Calloutextns

 

 

 

Call-out Extensions

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Use Call-out extensions to promote your Gift Guide and deals for the day. Highlight the Offer in the headline. Use Call-out extensions to get the user to offer landing page. Optimize for Mobile as search traffic from Mobile has exceeded Desktop.

Optimize For Click-Share With eCPC To Maximize Conversions

Maximize Clicks from your Search Campaigns to coincide with the increase in Search query volume in place of Impression Share. Check on the content and Keywords that your audiences are most likely to be searching for the holiday season. Use eCPC to optimize for user context and auction dynamics on top of your max CPC bid. With eCPC, while maintaining a manual max CPC bidding control you can get as many as 7 percent more conversions or sales at the same cost. ECPC for text ads is available on the Search Network and the Display Network, except in campaigns that promote mobile app downloads. For Product Listing Ads, ECPC works only on Google Search.  Including advanced conversions setting for Mobile lets you include cross-device conversions providing for cross-device channel conversion optimization. Googlr recommends using eCPC for Shopping Campaigns and here’s how to  set the eCPC for Shopping Campaigns.

  • Sign in to your AdWords account.
  • From your Campaigns tab, click the name of the Shopping campaign you want to work with.
  • Click the Settings tab.
  • Find the “Bid strategy” section. Click Edit.
  • Choose the “Focus on clicks” option and then check the box for Enable Enhanced CPC.

 

Promote Offers On Social Media

Time your Social Media offers for Online Moment of activation. Promote your offers with trends and Keywords that are most likely to be searched for on Cyber Monday.

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Extend your brand campaigns with online deals to promote offers that are likely to appeal to online shoppers on Cyber Monday.

 

 

Half Of Holiday Shopping To Take Place Online

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According to the National Retail Federation survey, among 7,276 consumers, conducted for NRF by Prosper Insights & Analytics from  October 5 to October 13, 2015, nearly 45 percent of consumers will buy and browse online up from 44.4 percent last year. Nearly 21.4 percent of Smartphone shoppers will use their phones to purchase merchandise online this year.
Average spending per person is likely to reach USD 805.65, comparable with spending of USD 802 in 2014 holiday season. Spending on gifts for family members will total USD 462.95, up from USD 458.75 last year.

Almost half of holiday shopping, consisting of browsing and buying, will be done online: average consumers say 46 percent of their shopping (both browsing and buying) this holiday season will be conducted online, up from 44 percent last year.

21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year.

Nearly half at 47 percent state that free shipping/shipping promotions are important factors in their decision on where to shop.

55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of US 131.59, up from USD 126.37 last year.
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