Brands that are engaging audiences Digitally have followed a marketing approach that looks at building a brand connect with a themed commercial or an offer that creates a bond with the audience while promoting the campaigns on Twitter and with search ads.
Dairy Queen has a video advertisement on YouTube with clip posted on Facebook and a story that is built around newer ideas as opposed to repetitive or normal gift ideas for the Cupid’s holiday. The Tweets in the brands’ timeline are sequenced to tell a story around Red Velvet Blizzard Cake and specially crafted merchandise for the Valentine’s day.Twitter is effective for creating brand Engagement with a Valentine’s campaign as the platform allows for real-time conversation and digital engagement.
Starbucks has launched a promotion targeted at Match App users where the app allows users to send emails to each other to meet at an agreed to Starbucks location.
In an app promotion for Mobile App “Match”, Match and Starbucks will run a promotion – “Meet at Starbucks.” Match users who click on that button can email one another and meet up at a nearby Starbucks. According to the coffee company, the feature will help people “more easily reach out and make that first coffee date.”
The idea for the app’s new section builds on data from Match that 3 million of its members use coffee-related keywords to describe themselves on the site.
On Feb. 13, Starbucks will turn its stores into what it is calling the world’s largest Starbucks date. To celebrate the date, the coffee chain’s menu will feature a few special coffee and pastry deals—like a raspberry mocha and cookie—for USD 5.
According to Adweek, Starbucks mobile payment app already contributes to about 15 percent of the company’s U.S. revenue.
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