Six Steps To Creating A Perfect Facebook Brand Post

Based on a Track Maven study of 1.5 Million posts and 6000 brand pages here are a few quick pointers that can help you create the engagement that you are looking at for your brand.
Messaging Matters

Messages that are creative, funny or create a level of curiosity in the users mind are most liked and commented on or shared. It is not advisable to make it too wordy as long messages are often not read, though posts greater than 80 words garner two times the engagement.

Asking questions as shown in the post below helps brands engage the audience in the right context. Posts with exclamation get 2.7X more engagement.


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Valentine’s Day Digital Campaigns and Insights for Search Marketing

 

 

DairyQueen

Brands that are engaging audiences Digitally have followed a marketing approach that looks at building a brand connect with a themed commercial or an offer that creates a bond with the audience while promoting the campaigns on Twitter and with search ads.

Dairy Queen has a video advertisement on YouTube with clip posted on Facebook and a story that is built around newer ideas as opposed to repetitive or normal gift ideas for the Cupid’s holiday. The Tweets in the brands’ timeline are sequenced to tell a story around Red Velvet Blizzard Cake and specially crafted merchandise for the Valentine’s day.Twitter is effective for creating brand Engagement with a Valentine’s campaign as the platform allows for real-time conversation and digital engagement.

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Starbucks has launched a promotion targeted at Match App users where the app allows users to send emails to each other to meet at an agreed to Starbucks location.

In an app promotion for Mobile App “Match”, Match and Starbucks will run a promotion – “Meet at Starbucks.” Match users who click on that button can email one another and meet up at a nearby Starbucks. According to the coffee company, the feature will help people “more easily reach out and make that first coffee date.”

The idea for the app’s new section builds on data from Match that 3 million of its members use coffee-related keywords to describe themselves on the site.

On Feb. 13, Starbucks will turn its stores into what it is calling the world’s largest Starbucks date. To celebrate the date, the coffee chain’s menu will feature a few special coffee and pastry deals—like a raspberry mocha and cookie—for USD 5.

According to Adweek, Starbucks mobile payment app already contributes to about 15 percent of the company’s U.S. revenue.

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Five Marketing Tips For Keyword Targeting on Twitter

Keyword Level Targeting on Twitter, requires a new approach to optimize your campaigns on Twitter. A Search Campaign on Twitter works differently from a search campaign on other Search Engines. Here are Five Tips  shared by Twitter Advertising, to use Keyword Targeting in your Twitter Ads to make your Twitter campaigns more effective and target users with your Promoted Tweets in the Users Timeline.

Optimize Keyword Search To Arrive At Best Results
twitteradmnsAs in Search, Keyword targeting on Twitter gives best results with a tightly themed group of keywords as in the example above the keywords for best results could be Christmas Cookie Recipes or Festive Snacks. Doing a real-time analysis of the two phrases reveals, a wider appeal for Christmas cookie recipes compared to Festive Snacks..

 Christmas Cookie Recipes

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Festive Snacks
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Twitter Advertising Blog recommends that while setting a Keyword phrase you should bear in mind that the search context is more humane and conversational and therefore it is more about using phrases that are likely to be used in a conversational context.
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Campaign Optimization for Mobile Shopping

Mobile has continued its rise in online shopping, setting new records on Christmas Day in 2013 in the US mobile devices accounted for 48.1 percent of Online traffic. Cyber Monday mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total […]