Five Ways To Get Cupid Busy This Valentine’s

Your Valentine’s Day offers that are likely to resonate with your target audience can bring in more customers, if you point the cupid’s arrow at your audiences with referral programs, that are going to win their love for your brand. Here are Five Ways Brands can get Cupid to work for them this Valentine: Target […]

Content Marketing For Brand Positioning

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Marriott International in its bid to become a Publisher launched Marriott Content Studio for content, which has been increasingly popular positioning Marriott as the trusted source and a content leader in the travel entertainment space.

Branded content has been seen as a way to influence buyers where customers turn to brand owned channels for trusted source of information above advertising. Renaissance Hotels has created a series, “The Navigator Live”, telling stories  engaging customers beyond advertising. The Navigator Live is a TV series produced by Renaissance Hotels and AXS TV. The content idea is that the series takes the audience backstage with  guest artists performing at the hotels as they explore the city and show audience their favorite spots.

Marriott’s Content Studio and Renaissance Hotels Partner For “Business Unusual”

Renaissance Hotels and Marriott’s Content Studio have partnered with Substance Over Hype to produce a new comedy short film, Business Unusual. “Business Unusual” will have a global multi-platform release in early 2016, including a limited theatrical release, YouTube posting and additional digital-platform roll-out.

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