Amazon’s Strength – A Blessing in Disguise For Retailers

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For marketers, the challenge is to define the path to purchase for their customers given that there are a myriad of possibilities in the multi-screen world and the path to purchase may vary vastly for different segments. It’s not just what consumers do that is important; it is also how, when and why they do it. The timing, location, and intensity of consumer behavior indicate levels of involvement within the path to purchase and opportunities for marketers to engage. Digital marketers need to take a hard look at the behavioral data to get actionable insight into how consumers arrive at their purchase decision.

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