Multi-Touch Attribution and Paid Social Media

paidaolWith the customer journey varying for different categories, the advertisers find it difficult to attribute the success of the campaign to a specific channel. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint.

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Multi-Touch Attribution New Research Tool for Brand Marketers

Kraft and Nielsen are working together on Multi Touch Attribution which helps Brands determine and track the ROI of a campaign.
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