With the customer journey varying for different categories, the advertisers find it difficult to attribute the success of the campaign… Read more Multi-Touch Attribution and Paid Social Media
Tag: Multi-Touch Attribution
Multi-Touch Attribution New Research Tool for Brand Marketers
Kraft and Nielsen are working together on Multi Touch Attribution which helps Brands determine and track the ROI of a… Read more Multi-Touch Attribution New Research Tool for Brand Marketers
Solomozone 