Target’s Digital and Omnichannel Retail Strategy Brings New Customers

Target announced its fourth quarter and full-year 2015 results on February 24, 2016. For full-year 2015, Target’s comparable sales grew 2.1 percent, comparable traffic increased 1.3 percent and Adjusted EPS increased 11.3 percent to USD 4.69. Target increased the retail presence with Omnichannel retail strategy and saw the Mobile retail sales increase by over 2.5X with […]

Mobile Makes For 18 Percent Of Holiday Season Online Sales

comScore has reported an increase of 13 percent with total online sales for the holiday season, reaching USD 69.1 billion, compared to USD 61.3 billion spent online during 2014 holiday season. USD 56.4 billion was spent online on desktop computers, marking a 6-percent increase versus the corresponding days last year, while online sales from mobile devices increased to […]