6 Ways to Promote Your Gift Cards

According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, stating a preference for receiving Gift Cards. However, there was a gap among consumers hoping to […]

Smartphones and the Shopping Experience

As high as 79 % of consumers use Smartphones while shopping and 85 % use smartphones in-store for shopping and the phones are used prior to the store visit. 65% of the Shoppers prefer Mobile Sites to Apps for shopping. Smartphones are used to make purchase decisions across categories, including Appliances, Electronics and Grocery. Smartphones […]