“The leaders in social commerce are not the usual suspects”

derek benthem

“Here’s what the leaders in social media marketing and commerce look like: they are small to mid-sized web-only merchants, relatively new to online retailing. They are putting social media at the forefront of their business strategies. And they are growing fast as a result. The Social Media 300, Internet Retailer’s new publication available today, is a comprehensive analysis of e-retailers’ social commerce strategies and a first-ever ranking of retailers’ social skills based on the percentage of web site traffic merchants receive from social networks—a key measure of how effective e-retailers are at social media marketing and commerce.” Read Full Article >

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