Brand Storytelling begins with the customer
The customer is at the center of your Brand Story and not the Brand. It is about how your customers want to see and experience the brand. You may have a great proposition but if it does not meet with customer’s expectations or content quest, the customer will look for other content sources.
Marriott that has announced the launch of its Content Marketing initiative, with a magazine marriott Traveler” based on the success of a short film “Two Bellmen“. Two Bellmen has amassed over 4 million views.
Content Marketing brings Your Brand to Life in Your Customers’ lives
Customer wants to interpret and consume information that they find and stories that are likely to breathe life into your customers expression or way of interpretation, the story is not likely to make for a great Content Marketing effort. Content that you share with your audience should seek to add value to your customers lives by enriching the customer experience.