Marketers Focus on Brand Identity for Digital Marketing Success

imageidentity“Brands that offer a larger vision of the world create a kind of ‘ideological glue’ that invites customers and prospects to express their solidarity by identifying and engaging with the brand. The most powerful brands create communities with their customers based on shared values, culture and sense of identity.”

Oreo has successfully engaged audiences globally with its bite sized content approach with Ads and Facebook Content Stream. Continue reading “Marketers Focus on Brand Identity for Digital Marketing Success”