Social Media Engagement Brings Favorable Brand Impact

ModeledprobabilitysnIn a five category research by Forrester, a study commissioned by Wildfire, with engaged Social Network users, there is a significant correlation between Intent to Purchase and Brand Preference and Brand Interaction by Social Network followers and engaged users.

Likelihood to purchase and recommend is higher for customers who engage with Brands in one of the Social Networks.

Social Network Users find social ads as the most common way to find out about new products and services.
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Customizing Brand Content

Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Since almost anything can be a retail channel, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods.(Source: JWT Spotlights 10 trends for 2013)
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