Priming your content for the Omnichannel customer requires marketers to map out all possible content marketing touch-points and points of Influence for your audience. Influencer Marketing as seen from data shared by Tomoson is seen as one of the most effective Content tactics for online customer acquisition. Your influencer marketing campaign requires a strategic view of […]
Integrating user experience design in your branding and marketing requires a fresher look at how consumers interact with your brand and consume content.
“By using User Experience Design (UXD), companies can find out how messages are framed and where messages are transmitted and received. The combination creates a measurable context to help us understand how consumers use brands and consume content.”
Based on a study of over nearly 750 companies representing 3,000 brands in 40 countries, the email benchmark study done by IBM, and Experian’s Q2 2016 Benchmark report , here are 7 insights for Email Marketing. Social Media Open rates during the holiday season are lower, making it important for retailers to increase the frequency during the holiday […]
According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, stating a preference for receiving Gift Cards. However, there was a gap among consumers hoping to […]