The Anatomy Of Back To School Shopping

According to research from NRF and Deloitte, Back To School Shoppers plan to start shopping earlier and Apparel and Electronics are the key shopping categories. The NRF survey estimates total Back To School spending of USD 75.8 billion in 2016. The key shopping destinations are Discount Stores followed by Department stores, while online is the […]

Ten Last-Minute Tips For Holiday Campaign Optimization

Gingerbread Cookies are the most searched Holiday Cookies. Among the most searched holiday recipes are Green Bean casserole and Sugar Cookie recipe. Publishing your content and holiday social media campaigns optimized with Keywords that are most searched for the holiday season can increase Click-through rate for your Campaign. Here are ten last-minute tips for optimizing […]

Key Trends To Boost Your App Marketing In 2015

Apps have emerged as a standalone sales  channel bringing in new customers for brands beyond the online, retail store-fronts and social networks. To engage audiences in 2015, a study  by Localytics has been shared in The App Marketing Guide 2015. Personalized campaigns based on segmentation are recommended as an effective Marketing Tactic for 2015 to engage and retain your App users.

Users are spending more time than ever with their apps, but certain app categories show a greater increase than others. In a similar manner Push messaging has brought in more  engaged users with higher app installs and iPad users have longer app sessions. App customers acquired through Paid advertising campaigns are as likely to return to the return the app within 60 days with second and third session more likely for the Paid ad acquired user than the organic user. Push messaging is seen more effective in certain context and for certain verticals such as Travel & Leisure. The open rates for e-commerce push messaging is the highest in anticipation of deals.

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