Domino’s Launches Piece of The Pie Rewards


Domino’s has launched a Rewards Program that allows consumers to accumulate points for online orders, toward a Free Pizza. For every order more than USD 10, consumers can get Rewards Points that can be accumulated for a free Medium Topping Pizza.

The TV Commercial for rewards program highlights the ease of earning a free pizza. The commercial communicates the key idea that getting a free pizza is now easy with “Piece Of The Pie Rewards”, at the same time reminding audiences about the occasions they could order pizzas for.


The Piece of the Pie rewards is geared to transform the consumer behavior by offering reward points on online ordering. Rewards program members will earn 10 points for  online orders of USD 10 or more in a day. When members reach 60 points they can redeem their points for a free medium two-topping pizza. Domino’s offers a number of Online Ordering options.

“We want to reward our customers in a meaningful way and we are delighted to offer a program that is simple to understand and easy to use,” Domino’s USA President Russell Weiner said. “We know that the best reward is free pizza and we’re excited to give our customers yet another reason to love Domino’s.”

Membership perks include exclusive members-only discounts and bonus offers. Piece of the Pie Rewards members may track their past purchases, earned points and redeemed points online via their Pizza Profile, the release stated.

Digital Brand Advertising Gains Increased Advertising Budgets


With increased Mobile and Digital advertising budgets over holiday season, to get better response rates to marketing campaigns, brand advertisers are seeing better response to brand advertising campaigns and not only response driven advertising. The trend is seen across mobile, social media, video and other digital advertising channels such as apps, messaging apps and third-party market places. the improved advertising response is reflected in increased budgets for Digital Brand Advertising.

In 2014 there was an increase of 33 percent in digital brand advertising over 2013, as reported by Nielsen. The increase in Brand Digital advertising budgets were reported for 70 percent Marketers surveyed by Nielsen in collaboration with CMO Council.

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Twitter launches Lead Generation Twitter Cards



Twitter launched Lead Generation Cards with Call-To-Action  in Promoted Tweets on the Microblogging site. Brands and Marketers seeking to generate leads can now integrate a call to action in their messaging. The Messaging could be in rich text and visuals that could seek to promote  brands, offer, sign-ups or offer rewards instantaneously.

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