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Category: Social Media

  • Up For Whatever Experiences Now Available in an App

    Bud Light is prominent with its engagement in Social Media with a live center “House of Whatever” going up in four of the major cities to send out real-time posts during the match. Anheuser-Busch hopes to recreate last year’s social triumph. To strengthen its presence during the Super Bowl, the Budweiser and Bud Light brands will →

  • Super Bowl Advertising and Key Insights for Digital Marketers

    People spent 6.3 million hours watching last year’s Super Bowl ads on YouTube, as reported by YouTube. More than 75 percent viewers look forward to Super Bowl Ads and as high as 32 percent viewers see a Super Bowl Commercial spot prior to the game. Total viewers are estimated at 112 million with an average →

  • Best Practices Guide For Promoted Video On Twitter

    “Twitter Promoted Video” – a new way for brands to post videos that users can play in their timelines with a single tap. Promoted Video comes with robust targeting options and cost per view pricing, so you only pay when someone chooses to watch by clicking “play”. According to the Twitter Advertising blog, advertisers using →

  • Snapchat Advertisements are Liked

    Millward Brown partnered with Snapchat the Messaging App to understand the brand impact of advertisements for brands in the Brand Story and Our Story formats that are currently available in the disappearing photos and videos formats. The results for the early advertisements placed by six advertisers are promising with lift in  ad awareness and brand favorability →

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