Bud Light is prominent with its engagement in Social Media with a live center “House of Whatever” going up in four of the major cities to send out real-time posts during the match. Anheuser-Busch hopes to recreate last year’s social triumph.
To strengthen its presence during the Super Bowl, the Budweiser and Bud Light brands will be the Marquee brands for the company that will run 360 degree campaigns with the objective of selling more with three spots that will feature during the NBC broadcast on Sunday, Feb. 1.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. Marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
The Social media Engagement has gone a step further with Up For Whatever experiences now delivered in an app. According to a Press release, Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique “Up for Whatever” experiences that could accompany special deliveries made through the app. The app launched initially in the Washington, D.C. area on January 15, 2015.
Bud Light partnered with its digital innovation agency of record AKQA and platform provider Klink to create a unique service that will separate Bud Light from its competitors – by delivering beer and “Up for Whatever” Bud Light experiences.
“Anheuser-Busch always pushes the boundaries in developing services that enable spontaneous fun through ‘Up for Whatever’ experiences,” said Stephen Clements, Executive Creative Director, AKQA. “We’re delighted to partner with Anheuser-Busch to bring a fresh, new way to enjoy Bud Light to market.”
The Bud Light Button app is currently available on the Android platform with iOS coming soon, allowing easy and quick beer delivery.
Source: PR Newswire