According to an Econsultancy Content Marketing Survey Report based on a survey of more than 1,300 marketers working for brands, agencies, and publishers, the key highlights are:
- Over 90% of respondents believe that content marketing will become more important over the next 12 months.
- Nearly three-quarters (73%) of digital marketers agree that ‘brands are becoming publishers’.
- Less than half of companies have dedicated budgets (34%) or individuals dedicated (46%) to content marketing.
- Increased engagement is the most commonly cited objective for content marketers, with 52% of in-house marketers and 58% of agency marketers listing this as one of their top three business priorities.
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Vine is a Video Marketing App that allows you to promote your brand with six seconds video clips by showcasing your products, reinforcing your brand positioning, creating a prelude to events or engaging your fans and followers with promotions and contests.
