Google AdWords new website design is more interactive, and places marketing goals in the center to help brands and business determine the best ads for their goals. The site also displays success stories and Best Practices to ensure that marketers and advertisers have access to all the information required for their campaign. Google AdWords will […]
As per Merkle’s Q3 Digital Marketing report, Facebook drove 61 percent of site visits driven by social media in Q3. Here are six steps to planning your Holiday Season Facebook campaign. Know Your Audience Use audience insights to gain information about your audience so that you can target effectively. Understand the demographics, location, purchase behavior […]
Mobile App use continues to grow and in a research published by Flurry Analytics, “From Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38 percent year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25 percent increase. Super Users, consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34 percent increase”. According to Flurry Analytics, in 2014 overall app usage grew by 76 percent during the Thanksgiving, Black Friday and Cyber Monday.
Mobile App Install and Mobile App Ads on Facebook are an effective way to promote your Mobile App prior to Cyber Monday to maximize on conversions for your Cyber Monday Campaign. Like Mobile App Install Ads, which promote App Installs, Mobile app ads help drive engagement and conversion for your app with ads that take users to a customized location within your app. You can also target audiences based on App Events that can target audiences for a certain action within the app. Targeting with App Activity where the user has taken a certain action such as Shopping Cart abandonment or Purchase os a certain value, can help advertisers create campaigns targeting frequent users of the app.
Telling the difference between Content Marketing and Native Advertising may not be easy. Here is a summary of key differences that can help you understand how to choose the approach that is right for your brand. For Content Marketing the goals are throughout the marketing funnel right from generating awareness to increasing conversions. For native […]