Key Insights For Native Advertising


Native Advertising is defined as “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed”. According to an eMarketer report Native Advertising has made a big impact with half of all digital display advertising attributed to Native. The share of Native advertising is likely to reach  to three-quarters of all Display Spending by 2021. The key reason for rise in Native ads is that all advertising on Facebook and other social sites is native. The huge success of Facebook’s News Feed ads has helped boost native display spending to nearly  USD 17 billion this year, according to BI Intelligence.

Among the ad formats preferred US millennials preferred native ad formats at 58 percent with banners coming at a distant second at 21 percent. The US Millennials are also agnostic to the native ad formats and don’t care if the content is sponsored by a brand, as long as it is entertaining or informative.


Continue reading “Key Insights For Native Advertising”

Pixar And The Art Of Storytelling

Making the story relatable is more than a clever video creative or animation. Pixar delves into various attributes that make the story relatable. The Raison d’être for a story is what determines the success of the film’s story. Strong characterizations is one of the factors that lend to the relatability for a story. Encouraging audiences […]

Double Digit Growth Forecast For Online Holiday Retail Sales

According to the NRF (National Retail Federation), Retail non-store sales are likely to grow by 10 percent, while Deloitte has projected a growth of 19 percent for the holiday season. According to Internet Retailer, “Non-store sales are expected to increase 7-10 percent year over year to as much as USD 117 billion for the 2016 […]