Digital Downloads and Streaming for music and Video content has taken over the music sales on Cds, Vinyl, Records and LPs with streaming revenues growing from 21 percent in 2013 to 27 percent of music sales in 2014. TV Viewing for Millennials is largely on Mobiles with more than 60 percent viewing Video on mobile, presenting advertisers with opportunities for creating newer brand experiences and ways to target audiences.
According to a comScore report, one out of every ten minutes on Mobile is spent on Pandora, and more than 40 percent of time spent on online video for TV viewing and engagement with TV properties is on Mobile.
Data from a report suggests that music brands and bands use Twitter the most for Social Media engagement followed by Instagram, which is growing at a faster rate than Twitter. Facebook remains the preferred network for millennial fan engagement. Universal remains the biggest label with majority of artists with an artist portal that measures music and video sales, streaming, social media, airplay, merchandising and ticket sales.
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