10 Steps For Planning Your Holiday Campaign 2016

Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — […]

Bing Ads Key Insights For Holiday 2016

The US retail sales for Holiday Season 2016 are likely to hit USD 868 Billion with a surge in e-commerce volume, that accounts for nearly two-thirds of the season’s Year over Year growth. According to Bing Ads Insights Report, Search Engine Marketing and Organic searches account for more than 50 percent of all sales and acquisition. Online […]

The Anatomy Of Back To School Shopping

According to research from NRF and Deloitte, Back To School Shoppers plan to start shopping earlier and Apparel and Electronics are the key shopping categories. The NRF survey estimates total Back To School spending of USD 75.8 billion in 2016. The key shopping destinations are Discount Stores followed by Department stores, while online is the […]

The Super Bowl 2016 Countdown

SBCBS SB50Super Bowl 50 is on Sunday, Feb. 7, two weeks after the AFC and NFC title games are played  on Jan. 24, according to CBS Sports release. Super Bowl 50 will be played at Levi’s Stadium in Santa Clara, California, home of the San Francisco 49ers, and kicks off at 6:30 p.m. ET. The Super Bowl will be televised live on CBS, with Jim Nantz, Phil Simms and Tracy Wolfson calling the game. Also, ESPN Deportes will provide a Spanish-language telecast of the game. The other highlights include:

  •  the Super Bowl 50 pregame show with various guests and analysts.
  • CBS Sports Network’s Sunday pregame show — That Other Pregame Show — expands to the week leading up to the Super Bowl, airing live from Super Bowl City, an area of San Francisco, at the foot of Market Street.


According to NRF’s Super Bowl Spending Survey conducted by Prosper Insights & Analytics, average viewer spending was estimated to reach a survey high of USD 77.88 in 2015, up from USD 68.27 in 2014, with fans splurging on everything from game day food and new televisions to athletic wear and decorations. With total spending at USD 14.3 billion, millennials are known to have higher average order value purchases. The NRF’s 2015 Super Bowl spending survey was designed to gauge consumer behavior and shopping trends related to the Super Bowl. The survey was conducted for NRF by Prosper Insights & Analytics. The poll of 6,375 consumers was conducted from January 6-13, 2015.


Super Bowl Commercials have a high purchase influence with nearly 20 percent stating commercials influence the consumers to either buy products or search online for more information, making search advertising a key companion for TV and Online advertising during the game.

In another survey by SOASTA  nearly 46 percent of viewers planned to use apps while watching the game last year. The survey was conducted online by Harris Poll on behalf of SOASTA from Jan. 21-23, 2015 among 2,057 adults, 1,496 of whom own smartphones or tablets.

“One-third (32 percent) of smartphone/tablet owners say they will use social media apps like Facebook and Twitter, followed by sports apps like ESPN and Sports Illustrated (20 percent) and games such as Candy Crush Saga and Trivia Crack (19 percent)”. Men ages 18-34 are more likely than their older counterparts to use video apps like YouTube and Vine (47 percent), food delivery apps like Grub Hub and Seamless (28 percent) and dating apps like Tinder and OK Cupid (14 percent). Continue reading “The Super Bowl 2016 Countdown”