Facebook’s Global Holiday Season Shoppers’ Insights research in partnership with Ipsos titled “Holiday Shopper Study” among more than 21,000 shoppers from more than 15 countries revealed that shoppers start as early as August. Key Insight 1 The holiday season content in 2015 marked the rise of visual content marking a 26 percent increase in posts, […]
IBM predicts online sales will grow by more than 14.5 percent over 2014. Led by mobile shopping, consumers indicate the Apple Watch, Samsung, Sony and LG TVs, Microsoft Surface Pro 4 and more are at the top of their shopping lists, according to the IBM Watson Trend App. Traffic from Mobile Devices exceeds the 54 […]
Building Influence in your audiences’ content eco-system, can increase the purchase intent for your products with Expert Content, Branded Content and User Generated Content. As high as 67 percent of shoppers purchased a gift they found on Social Media.
According to research shared on Forbes,
Consumer engages with 11.4 pieces of content prior to making a purchase (Forrester)
Consumers are 5x more dependent on content than they were 5 years ago. (Nielsen)
Expert Content, Branded Content and User Generated Content has an impact on both upper and lower funnel metrics:
Brand Awareness: Expert content had an 88 percent greater impact than brand-owned content and 50 percent better than user-generated reviews.
Brand Affinity: Expert content had a 50 percent greater impact than brand-owned content and a 20 percent better response than user reviews.
Purchase Intent: Expert content lifted intent over brand-owned content by 38 percent and 83 percent over user reviews.
According to a report published by Contently based on research from TheShelf, Influencers yield the highest return for Branded Content published.