Dominos Pizza, the world leader in Pizza Delivery has launched, the Domino’s DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle. According to a press release, Pizza delivery represents roughly two-thirds of Domino’s business and the DXP represents the latest innovation in this space.
Domino’s Anyware offers a number of options to order Pizza including a Tweet. Domino’s launched Tweet To Order Campaign with a Pizza Emoji, which was a roaring success, generating over 461 K actions. The social engagement generated from the campaign represented 51 percent of Total Engagement for the brand.
Domino’s has recently launched a Rewards Program that allows consumers to accumulate points for online orders, toward a Free Pizza. For every order more than USD 10, consumers can get Rewards Points that can be accumulated for a free Medium Topping Pizza.
The TV Commercial for rewards program highlights the ease of earning a free pizza. The commercial communicates the key idea that getting a free pizza is now easy with “Piece Of The Pie Rewards”, at the same time reminding audiences about the occasions they could order pizzas for.