15 Step Checklist For Content Marketing Workflow

Documenting and Sharing Content Marketing workflow can save time and can create a cohesive content marketing approach within an organization. At the same time documented workflow provides structure to your processes increasing execution efficiency. Here is a 15 step checklist for ensuring that you have fixed the ins and outs of your content marketing process. […]

Ten Last-Minute Halloween Content Marketing Ideas

Content marketing Ideas for Halloween, for your brand could range from creating a haul video to posts about your new product launches for Halloween. Content that is usually shareable has usefulness with relevance, however, for Halloween there is greater creative flexibility with publishers looking at newer ways to engage the tricking and treating shopper. According […]

Content Marketing Vs. Native Advertising

Telling the difference between Content Marketing and Native Advertising may not be easy. Here is a summary of key differences that can help you understand how to choose the approach that is right for your brand. For Content Marketing the goals are throughout the marketing funnel right from generating awareness to increasing conversions. For native […]

Ten Steps For Influencer Content Marketing Campaign

Priming your content for the Omnichannel customer requires marketers to map out all possible content marketing touch-points and points of Influence for your audience. Influencer Marketing as seen from data shared by Tomoson is seen as one of the most effective Content tactics for online customer acquisition. Your influencer marketing campaign requires a strategic view of […]