Ten Steps For Influencer Content Marketing Campaign

Priming your content for the Omnichannel customer requires marketers to map out all possible content marketing touch-points and points of Influence for your audience. Influencer Marketing as seen from data shared by Tomoson is seen as one of the most effective Content tactics for online customer acquisition. Your influencer marketing campaign requires a strategic view of […]

Home Depot Makes All November Black Friday

  The Home Depot is the world’s largest home improvement specialty retailer, with 2,272 retail stores has launched its Black Friday Price Promotion from November 4 till December 2 2015, saving customers 40 percent on appliances purchases. For the Festive season, The Home Depot has a repertoire of content marketing posts on a blog that […]

Ten Content Marketing Tactics For Mobile Consumer Engagement

With nearly 50 percent of visits for the Top Hundred Digital  properties being Mobile Only, Content Marketing for the Younger audiences requires  Mobile Only Content Approach.

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Entertainment and Social are the most viewed content category by the mobile audiences. For publishers  in the entertainment vertical, reaching the mobile consumer with Apps can prove to bring a positive revenue stream both with paid for subscription and app monetization revenue. Page Posts with Links and Video on Facebook are some of the more popular formats for engaging mobile users, here are a few examples of brand posts that are ideal for mobile consumer engagement.
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Five Undeniable Truths About Content Marketing

Brand Storytelling begins with the customer

The customer is at the center of your Brand Story and not the Brand. It is about how your customers want to see and experience the brand. You may have a great proposition but if it does not meet with customer’s expectations or content quest, the customer will look for other content sources.

Marriott that has announced the launch of its Content Marketing initiative, with a magazine marriott Traveler” based on the success of a short film “Two Bellmen“. Two Bellmen has amassed over 4 million views.

Content Marketing brings Your Brand to Life in Your Customers’ lives

Customer wants to interpret and consume information that they find and stories that are likely to breathe life into your customers expression or way of interpretation, the story is not likely to make for a great Content Marketing effort. Content that you share with your audience should seek to add value to your customers lives by enriching the customer experience.

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