10 Steps For Planning Your Holiday Campaign 2016

Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — […]

Google Launches Universal App Campaigns, Customer Match and Similar Audiences

Customermatch

Google with its large display network, offers advertisers unparalleled reach for advertisers seeking to optimize the reach for their campaigns. To capitalize on the ability to target audiences across sites and channels, Google has launched Universal App Campaigns that can be set as a Campaign type within AdWords , helping app publishers in getting their App Discovered.

Google sites are the top referral source for traffic for the top hundred Digital publishers and as high as 22 percent of users discover apps via a website or through an ad on device browser or app, making it as the second most significant channel for App discovery after App Store Search.

appdiscovery

 

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Universal App Campaigns will be available to all developers and advertisers as a new AdWords campaign type that helps you connect with app users across Google Search, Google Play, YouTube, and the Google Display Network.

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms. Google’s Universal App Campaigns are automated that are set-up by pulling in your app images, videos, and app description directly from your Google Play store listing to generate ad formats that look amazing wherever they’re placed.
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Five Unique Ways For Retargeting With AdWords Campaigns

Google shopping
Retargeting With Product Listing Ads

Google PLAs are now available with a “Buy Now” option and select retailers can use the option to retarget audiences that have engaged with brand’s advertising by offering a Click-To-Buy option that comes with the newly rolled out Ads.

That ad will lead to a retailer-branded product page hosted by Google, where the shoppers are required to add their payment information that can be used for future transactions.

Google has rolled out a Conversation Search feature that according to the AdWords blog:

“On searches for the top-rated products, such as “Best women’s Nike running shoes,” we’re starting to show newly-designed shopping ads with authoritative rankings and product ratings. The new design is so helpful to those specific users that we’ve seen click-through-rate increases of up to 11 percent for retailers for these queries.Product queries that include “reviews” or “recommendations” are also increasingly common, so we’re showing new product review cards with product ratings and snippets from the most useful reviews from around the web. Finally, shoppers who want to learn more about a product’s features, like the resolution of the camera they’re considering purchasing, may now see a product attribute card with the most relevant information.”

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