Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — […]
Google’s Dynamic Search Ads are best for advertising a select range of products. With Dynamic search ads brands are not required to further zero in on Keywords, rather the search ads are automatically generated based on the product pages, that are updated. Remarketing with Dynamic Search Ads can help you target the best-selling products to […]
Mobile App use continues to grow and in a research published by Flurry Analytics, “From Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38 percent year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25 percent increase. Super Users, consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34 percent increase”. According to Flurry Analytics, in 2014 overall app usage grew by 76 percent during the Thanksgiving, Black Friday and Cyber Monday.
Mobile App Install and Mobile App Ads on Facebook are an effective way to promote your Mobile App prior to Cyber Monday to maximize on conversions for your Cyber Monday Campaign. Like Mobile App Install Ads, which promote App Installs, Mobile app ads help drive engagement and conversion for your app with ads that take users to a customized location within your app. You can also target audiences based on App Events that can target audiences for a certain action within the app. Targeting with App Activity where the user has taken a certain action such as Shopping Cart abandonment or Purchase os a certain value, can help advertisers create campaigns targeting frequent users of the app.
Creating Branded Content, that is most likely to resonate with your audience and increase site traffic, requires planning the content experience for your target audience. Your holiday season content seeking to educate, inspire, and convert your audience with a seasonal context, requires a plan. According to Think With Google, shoppers are increasingly searching for products and Gift Guides on YouTube. Most of the time 70 percent, these videos are watched on mobile.
With the number of options available, the search volume for products on Mobile with “Best” products has grown by 50 percent. As high as 43 percent shoppers for Consumer Electronics purchase products on Mobile, while looking at the products in-store. Nearly 70 percent of customers want multiple ways to buy products such as Buy Online and Pick Up in store.
Here are Content Marketing examples for targeting the Holiday shopper, that can create an experience for your brand.
Gift Guide and Gift Cards as seen in Whole Foods example where the landing page for Holidays section, “Holiday Headquarters” features a Holiday Gift Guide “30 Days of Gifts”, Recipes and DIY ideas. The landing page shares select recipes for entertaining and the site gives details on Holiday Gift Cards, Creating a Content experience that is targeted at engaging shoppers with gift ideas and recipes for occasions.