Ten Ways For Brands To Use Instagram For Holiday Season

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Instagram with its user base of 500 Million users and numerous photos shared per day, may prove to be an ideal network to attract your target audience this holiday season. Advertising on Instagram has given boost to advertisers with increase in Ad recall; and with newly added features Instagram is the go-to network for visually-engaging campaigns.

Here are Ten Ways Brands can promote on Instagram.

Create Seasonal Posts introducing a new product or promotion highlighting the key product attributes in a visually engaging format.

Present your Gift Card Customer Value Proposition in a static frame of a video or an image, as an image and caption the post with an emotional connect.

Engage Social Media Influencers that can get your proposition noticed with visuals that engage your target audience.

Create a Video Loop that places your brand logo in a seasonal context in a creative manner as can be seen for Pepsi’s post for Art Dome at an event with the help of an artist.

Use Instagram posts as a style guide to create a Visual LookBook for the holiday season.

According to Shareablee, Oreo generated 120 percent more engagement on Instagram with holiday themed campaigns, compared with the same time in the previous year, capturing more than 376,000 total actions (likes and comments).

Oreo highlighted the seasonal pack that uses creative layouts depicting interaction, which is the point of engagement with audiences.

Ask a question linked to the post. Krispy Kreme introduced Santa Belly doughnuts with a simple question.

Engage audiences with reposts from your followers with a seasonal theme.

Share Content that audiences find useful such as DIY and recipe ideas, One of the most engaged posts on Twitter was a dessert recipe shared for Thanksgiving by Jell-O.

Highlight any special offers that you are introducing during the season, or share a window display that highlights your brand’s identity as seen for Nordstrom’s Holiday post.

View this post on Instagram

We've decked the halls! #🎄 #holiday

A post shared by Nordstrom (@nordstrom) on

Ten Ways To Promote Gift Cards

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Gift Cards are the number one gift that people wanted to receive and the Top Three Gift card categories are Department Stores at 33 percent, Restaurants at 35 percent and Coffee Shops at 21 percent. According to NRF consumer insights 78 percent shoppers plan to purchase a Gift Card this holiday season.

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Planning your Gift card strategy with  Social Media and Search Marketing focus can bring in results for your Gift cards and Holiday campaign.

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Though search remains a key behavioral influencer for Shoppers, Brand and Retailer social are the emerging Stars for purchases as far as the Digital Tools Influence and Utility are concerned. Your Holiday Season’s Gift Card strategy can look at factoring in Digital tools that are likely to influence Shopper Behavior.

Combining the customer identities with Deep linking of apps on Social Networks can provide newer ways for Retailers to engage audiences with Loyalty Programs and Referral Marketing . 

According to Google Trends, Gift Cards start trending as early as the first week of November.The search queries for Gift cards according to Google trends start building in first week of November and are highest in the month of December in the week of Christmas.

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Ten Steps To Your Social Media Campaign For Holiday Season

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socialmedia1Planning your Holiday Season Social Media Campaign can engage users and help you achieve your Social Media goals during Holiday Season.

According to a survey in 2015, as high as 51 percent  users turned to Social Media for Gift Ideas. Nearly half the users look for Discounts, Coupons and sale information on Social Media.

With the growing importance of Social Media in the buyer journey, It’s important for brands to be ready with  a social media plan that brings measurable results.

 

Start with Your Objectives

Objectives are the overarching reason for your campaign. The objective for your Holiday Campaign are often linked to your business objectives.

Objectives can vary drastically from brand to brand, and industry to industry. For example, some brands want to tailor their holiday campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Whatever your objective is, set it and let it be the guiding principle behind the rest of your campaign plan.

An example of Objective can be :

” Increase awareness, reputation and goodwill for Brand X on social media”

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Create Your Goals

Next step is creating goals that are mapped to your overall objective. Goals are the building blocks for your campaign. They are

• Specific (simple, sensible, significant).

• Measurable (meaningful, motivating).

• Achievable (agreed, attainable).

• Relevant (reasonable, realistic and  results-based).

• Time bound (time-based, time limited, time/cost limited, timely, time-sensitive)
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Create a Plan

Your plan should include

Goals    Audience Breakdown   Content Requests    Timeline      Budget   Measurement Plan

Write down the content marketing plan giving details for each of the elements as far as possible.

Make a Campaign Brief

To ensure consistency in message make a campaign brief document, so that all key stakeholders are aligned. Outline the key factors  that are likely to contribute to the success of your campaign. Include Remarketing activities to ensure all audiences are reached on social media channels.

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Create a Tracking Document

Enlist all the key initiatives for your Holiday Campaign  and create a tracking document for all content elements , including Blog, Website, Social Media and Email. Use a tracking document that details all activities, responsibility and weekly completion of activities. Monitor and track roll-out of activities to ensure timely roll-out.

Identify KPIs For Measurement

Measure your performance on different social media channels with KPIs that are most relevant. Monitor performance across channels, even if  you are focusing on one or two channels.

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Hashtag Monitoring

To leverage the conversation surrounding the key topics start with hashtag monitoring. Track your campaign  Hashtag for the goals you want to achieve. Monitor earned impressions for your Hashtag. Find Top influencers around your hashtag. Once you know the conversation surrounding your Hashtag and other trending hashtag you can optimize content for Brand Awareness goal.

Monitor Earned Mentions 

Track earned mentions for your brand. As important as it is that your content is liked, it’s equally important that your content is shared. Create a report to understand the profile of        audience that  is interacting and  sharing your content.

Create a Reporting Cadence

Analyze your performance at regular intervals to  understand performance of your campaigns and measure achievement rate for goals.

Summarize Results

Create a summary of results to see the achievement of results vis-a-vis the goals. How many audiences did you reach? How many new followers did you gain? What kind of lift in conversation were you able to generate?

 

To know more, Click here.

Three New Tools To Help Brands Use Instagram Stories For Holiday Season

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Using Instagram stories for Holiday Season can provide an all new way to engage the users on the go and mobile devices. Instagram has added new tools to Instagram stories “Boomerang, Mentions and links” that make story telling on Instagram more fun and engaging. Instagram ads are now available in vertical format.

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Create a Preview Montage with a series of Images

To celebrate the Holiday Season with your remarkable offers, use Instagram stories to give a preview of deals and offers with Boomerang on Instagram.You can capture shots of deals available in your stores as a preview to the audiences.

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Create a Boomerang with these simple steps. Swipe right from your feed to open the stories camera. A new format picker under the record button lets you select “Boomerang” mode. Tap record and the camera will stitch together a burst of photos into a mini video that plays forward and backward. Then share it to your story.

Use Mentions in Your Story

Use @Mentions in your story to engage audiences. You can choose to mention “Early Bird” offers and winners of  Early Bird Offers using mentions in your story.

Use See More Links

Instagram is testing “See More” links that allow users to see more of the story with “See More” links. This is a test that lets verified accounts add links so it’s easy to learn more.

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To learn about using Instagram stories, for your business, click here.