Ten Ways For Brands To Use Instagram For Holiday Season

Instagram with its user base of 500 Million users and numerous photos shared per day, may prove to be an ideal network to attract your target audience this holiday season. Advertising on Instagram has given boost to advertisers with increase in Ad recall; and with newly added features Instagram is the go-to network for visually-engaging […]

Ten Ways To Promote Gift Cards

Gift Cards are the number one gift that people wanted to receive and the Top Three Gift card categories are Department Stores at 33 percent, Restaurants at 35 percent and Coffee Shops at 21 percent. According to NRF consumer insights 78 percent shoppers plan to purchase a Gift Card this holiday season.

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Planning your Gift card strategy with  Social Media and Search Marketing focus can bring in results for your Gift cards and Holiday campaign.

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Though search remains a key behavioral influencer for Shoppers, Brand and Retailer social are the emerging Stars for purchases as far as the Digital Tools Influence and Utility are concerned. Your Holiday Season’s Gift Card strategy can look at factoring in Digital tools that are likely to influence Shopper Behavior.

Combining the customer identities with Deep linking of apps on Social Networks can provide newer ways for Retailers to engage audiences with Loyalty Programs and Referral Marketing . 

According to Google Trends, Gift Cards start trending as early as the first week of November.The search queries for Gift cards according to Google trends start building in first week of November and are highest in the month of December in the week of Christmas.

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Ten Steps To Your Social Media Campaign For Holiday Season

Planning your Holiday Season Social Media Campaign can engage users and help you achieve your Social Media goals during Holiday Season. According to a survey in 2015, as high as 51 percent  users turned to Social Media for Gift Ideas. Nearly half the users look for Discounts, Coupons and sale information on Social Media. With the […]

Three New Tools To Help Brands Use Instagram Stories For Holiday Season

Using Instagram stories for Holiday Season can provide an all new way to engage the users on the go and mobile devices. Instagram has added new tools to Instagram stories “Boomerang, Mentions and links” that make story telling on Instagram more fun and engaging. Instagram ads are now available in vertical format. Create a Preview […]