Insights and Best Practices For Cyber Monday Campaign

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According to an IBM Commerce report published by IBM Digital Analytics, Cyber Monday Marketing Campaigns in 2014 yielded an 8.5 percent YOY growth in Online Sales. On Cyber Monday, mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total Cyber Monday online sales, an increase of 27.6 percent year-over-year.

Determining your Digital Play for the Holiday  season early helps your brand connect with the customers at the right stage of the buyer journey. The audience engagement is seen to last for a longer period of time with retailers that plan their campaigns sequentially for different days with offers and deals customized for the occasion.

Some of the Best Practices shared by Forrester Research and IBM Commerce, require retailers to plan their Marketing messages and Campaigns to be on time for capitalizing on the retail upswing on Cyber Monday.

Convenience is the key reason driving online purchases with other reasons being shipping offers, in-store availability, online exclusive offers and Gift purchases. In case your customers are looking for a certain experience, you could make Cyber Monday shopping more rewarding with a unique experience.

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Shoppers Embrace Local Business offers and Location Based Marketing

According to a research study by Nielsen, for Yelp the key triggers for sales and drivers for retail business the shoppers are enthusiastic about making Gift purchases and Holiday Shopping starts  as early as Thanksgiving. Nearly Eighty percent of the shoppers will prefer to purchase gifts from Local Businesses and as high as 44 percent will start shopping around Thanksgiving. Here’s an interesting infographic for consumer insights generated from the research.

 

Infographic
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