Unwrapping Social Media Campaigns

Content Amplification with Shares on Social media has grown by 27 percent in 2015 over 2014, making audience engagement with shareable content a priority for publishers and brands. Likes and comments make for 86 percent of the overall social media actions.  Social Media posts sharing grew by  27 percent as compared to likes and comments that grew […]

12 Notable Brand Campaigns This Holiday Season

Target Launches The Holiday Odyssey Target followed a Storytelling approach engaging audiences with a brand experience titled Adventure, where three kids and Bullseye set on a  quest to light up a Giant tree, set in a magical forest. In another video, Target introduces Free shipping an returns with a   story where the adventure is Set […]

Gifting Themed Campaigns For Targeting Seasonal Shoppers

According to Google, This Christmas, 40 percent of people will fake joy at unwanted presents and two-thirds are set to open at least one gift they don’t like. For consumers, the pressure to get gift giving right is already on – in fact 20 percent start their Christmas shopping in September! Finding the right gift […]