Google combining the TrueView Ad targeting and Google Merchant Center feed, has created a breakthrough in Audience Targeting with TrueView Shopping Ads that will allow retailers to link their product feed with the video campaign, allowing retailers to target products based on the users context and profile. The integration of Google Merchant center and YouTube will allow retailers to directly target audiences based on the contextual and audience profile data as the ads that are served in-stream will depend on the users’ profile based on the audience targeting options defined by the retailer.
TrueView for Shopping makes use of the YouTube cards introduced earlier, allowing brands to prominently display and showcase the product features and benefits, with a Click-To-Buy option available within the video ad that directs the users directly to the product details page or the brand website. Retailers and Brands have the flexibility to customize the Call To Action for the Mobile and Desktop audiences.
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