Gift Cards Retail Trends

According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, hoping to receive Gift Cards. However, there is a gap among consumers hoping to receive a […]

Unwrapping Social Media Campaigns

Content Amplification with Shares on Social media has grown by 27 percent in 2015 over 2014, making audience engagement with shareable content a priority for publishers and brands. Likes and comments make for 86 percent of the overall social media actions.  Social Media posts sharing grew by  27 percent as compared to likes and comments that grew […]

Five Ways To Create Content For Retargeting

Creating Content for engaging and retargeting The Holiday Shopper, can make all the difference to your campaign performance, from generating awareness to increasing conversions.  As you have a large set of audience that may have visited your brand’s site, you may choose to select a sub-segment for retargeting depending on your campaign objective. To know more […]

12 Notable Brand Campaigns This Holiday Season

Target Launches The Holiday Odyssey Target followed a Storytelling approach engaging audiences with a brand experience titled Adventure, where three kids and Bullseye set on a  quest to light up a Giant tree, set in a magical forest. In another video, Target introduces Free shipping an returns with a   story where the adventure is Set […]