Flexibility In Loyalty Programs Most Appealing

According to a Global Survey, 72 percent respondents, stated that Loyalty Programs are the key determinant for their shopping decision. According to the report “In fact, almost two-thirds (72%) of global respondents agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.” All Loyalty Programs are not […]

Key Findings From Nielsen’s Total Audience Report

According to Nielsen’s Total Audience report, though the time spent on TV has remained consistently high, the number of channels viewed has declined. According to the report, “Average television channels viewed has flattened or decreased slightly from prior years. This suggests a change in choice order as channels that were once viewed are being replaced […]

Twenty Percent View Eighty Percent Of Smartphone Video

As per the Reach and Advertising impact study by Nielsen, the Top 20 percent of users consume 52 percent of media in terms of the time spent. Furthermore, the Top 20 percent of media users consume 83 percent of Smartphone Video and 87 percent of Stream on PC. Takeaway Reach based Targeting such as Radio […]