Trends Shaping Omnichannel Retail

As per  Nielsen‘s Global Study, more than half of global respondents use mobile for conducting research prior to shopping, to compare prices, make better shopping decisions and look for coupons and deals or as a shopping assistant.  53 percent use their mobile device when shopping to compare prices or look up product information 52 percent. More […]

Optimizing Rewards Strategy For Omnichannel

According to an ecommerce study  among 3000 customers, Omnichannel retail is defining all stages of the buyer journey. The key findings of the study indicate: Consumers are loyal to a brand that offers them a preferred way of fulfillment. Building your rewards strategy with offers for different shipping and fulfillment options can help brands retain […]

Target’s Digital and Omnichannel Retail Strategy Brings New Customers

Target announced its fourth quarter and full-year 2015 results on February 24, 2016. For full-year 2015, Target’s comparable sales grew 2.1 percent, comparable traffic increased 1.3 percent and Adjusted EPS increased 11.3 percent to USD 4.69. Target increased the retail presence with Omnichannel retail strategy and saw the Mobile retail sales increase by over 2.5X with […]