Mobile Engagement Pays Off for Retailers as Online Sales Increase

iphone6Sales via smartphones set a new record, according to Adobe’s Thanksgiving alert with $254 million in sales via mobile devices by early Friday morning.

Smartphones and tablets drove 29 percent of total online sales, 8 percent more than in 2013. But smartphones are the more popular device with shoppers as sales from tablets were flat to down approximately 2 percent over last year, noted the Adobe report.

Mobile traffic accounted for 52 percent of all online traffic, an increase of 22.4 percent year-over-year, and mobile sales were 32.3 percent of all online sales, an increase of 25.4 percent, according to the IBM Digital Analytics Benchmark report. Apple iOS led the way in mobile shopping this holiday season, outpacing Android in average order value, online traffic and online sales.
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