According to Cardlytics, the largest holiday shopping segment is the Last-Minute Shoppers, a group of consumers who make up 36 percent of total holiday shoppers and do their gift buying between December 11 and December 31. The Last-Minute shoppers spend more than their counterparts and visit stores more frequently, as the holiday deadline looms. Last-Minute Shoppers […]
Twitter TV Ad Targeting and Twitter Amplify offer advertisers opportunity to reach audiences with the brand creative during the event with the help of Video. The Promoted video can showcase your brand in several ways either as a Pre-roll ad with the brand logo or with a mention of Twitter handle for your brand or […]
YouTube Live Events are a good way to promote your channel on YouTube and engage with your viewers. A Live Event Can help you personalize and humanize the brand. If you are creating news around new launch or looking at an engaging audiences with your existing programs, YouTube can help you in showcasing live events and connecting with audiences worldwide.
A similar Live Streaming feature is available on Snapchat where users can add and contribute to one collective narrative known as ‘Our Story’ by uploading unique pictures and videos. Anyone with the Snapchat app is able to download and watch a live stream of the event.