Open Your Day With Oreo and Recipes

Open up with Oreo,opens a world of possiblities for an adventure in the world of cookies like no other. The chocolate and cream sandwich cookie Oreo, a Mondelez international brand launched the campaign earlier in the year. The campaign aims to create a deeper connect with consumers by helping them explore and fuel curiosity in […]

12 Notable Brand Campaigns This Holiday Season

Target Launches The Holiday Odyssey Target followed a Storytelling approach engaging audiences with a brand experience titled Adventure, where three kids and Bullseye set on a  quest to light up a Giant tree, set in a magical forest. In another video, Target introduces Free shipping an returns with a   story where the adventure is Set […]

Five Social Media Campaigns For 2015 And Key Lessons For Brand Marketers

Brand Marketers looking at social media channels, to promote their brands can benefit from the social media strategy followed by  five brands, with engaging contests, partnerships, product launches and newer customer experiences to create significant buzz.
Seasonal Product Launch

Oreo’s limited editions launched through the year to time the launch with different seasons, has created an epochal social media buzz for the brand. The newest addition is the “Pumpkin Spice Flavor”, with an Instagram caption

There’s a fall bite in the air. That means Pumpkin Spice Flavored Oreo cookies are here. Get munching.

Continue reading “Five Social Media Campaigns For 2015 And Key Lessons For Brand Marketers”

Audience Engagement on Instagram


Katy Perry’s post on Instagram has engaged audience generating over 320000 likes in less than 48 hours. The post coincides with the release of video ” This Is How We Do” which has over 11 million likes in less than a week. Continue reading “Audience Engagement on Instagram”