PPC campaigns that consistently obtain high ad position at an affordable CPC are judged to be
successful. According to a study by AdGoroo.com,here are the top tactics for retailers seeking to achieve greater efficiency from PPC campaigns.
• Keywords should be organized into well-planned ad groups so that the search engines ascribe relevance to both the ads and landing pages that an advertiser serves for each ad group. This boosts the group’s Quality Score and ensures consideration by the engine for first-SERP position for each ad groups’ campaigns.
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