Twitter Enhances Targeting With Over 1000 Partner Audiences

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NestleTwitter Advertising introduced Partner Audiences that allows advertisers to target audiences linked to a certain behavior that has shown high intent to purchase for a category or product. Partner Audiences allow advertisers to use audiences that are known to have displayed a certain type of offline purchase behavior. The Partner Audiences can be created within existing Twitter Ads UI. You can choose from over 1000 Partner Audiences powered by Acxiom and Datalogix, which enables analytics for Digital marketing linked to offline sales or purchases made in stores, covering a number of verticals

  • Beverages
  • Automotive
  • Consumer Packaged Goods
  • Financial Services
  • Retail & eCommerce
  • Travel & Leisure

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