Retargeting is the process of targeting website visitors based on their interest or behavior, with ads tailored to their level of interest in your brand or business, across an advertising network. Retargeting allows you to place conversion tracking onto your website so you can track which users have come to your website via your social media […]
Bing Ads introduced remarketing for Search and Shopping campaigns, allowing advertisers greater flexibility for targeting with bids, keywords and ad groups to improve campaign ROI. The Remarketing lists allow you to tackle challenges such as Cart abandons, by remarketing your offers to customers who do not complete purchase.
Based on past eTail research, cart abandons results in an average loss of 13 percent of all revenue during the holiday season, and it continues to be a major issue throughout the year.
For the purpose of increasing conversions Bing Ads recommends segmenting your audience into broad categories: Window Shoppers for whom search strategy could center around Expanding Keyword lists, editing ad copy and increasing bids. For attracting the abandoners, test brand reminders, offers such as BOGO, free upgraded offers, bid increases and limited time offers. For engaged audience testing sitelink extensions, bid modifiers, testing click to call and shipping offers, could be the way forward. For offline to online customers, promoting the same message and offers is the usual practice. However, Brands that are running a brand campaign can create a search campaign with a limited time offer to engage the holiday season shopper. For other people’s audiences, bid on broad keywords and increase bids and promote special offers.
Broad Match Keywords increase traffic and at the same time improve your campaign ROI by bringing in more qualified leads based on remarketing lists.
The options that are available for advertisers to target with a higher bid or show select ads to users are Bid Only and Target and Bid. With Bid Only option, you increase the bid for targeting users where the chances of your ad being seen above the others increases. By adjusting the Keywords and including Ad Sets targeted specifically for Remarketing lists, advertisers can now customize, search and shopping campaigns for website visitors to engage and convert through the buyer journey. Marketers can also target audience cross devices to increase the conversions.
Remarketing with Bing Ads is now possible with Universal Event Tracker, available globally, by adding a tag to the site and adding users to Remarketing Lists based on the pages they visited or specific actions they took. Advertisers can choose to customize ad groups for each remarketing list. According to Bing Ads, post, advertisers can choose to associate more than one ad group with a remarketing list. By Applying Bid boost advertisers can ensure that your best audiences are most likely to see your ads.
Ad Group associations can be created from Ad Groups tab on Campaigns page that allows advertisers to retargeted audience enabling discovery of newer offers and products with customized messaging allowing for fresher creative approach. Continue reading “Bing Ads Remarketing – Shopping and Search Campaigns”
With the popularity of Social Media Apps, your campaign or app could get ROI boost with engaging ads and targeting abilities offered by ad networks that let you target the users of popular social media apps such as Facebook and Twitter.
Facebook has partnered with LiveRail to offer advertisers and publishers a way to reach audiences with Targeting based on Facebook’s Audience targeting, allowing for custom audience and lookalike audience targeting. The ad formats being offered range from Interstitial Video ads to Fullscreen video Adverts including high performing native ad formats.
Facebook has partnered with LiveRail to provide advertisers opportunity to publish ads directly tapping into the Facebook targeting abilities and LiveRail’s analytical abilities. LiveRail’s advanced, real-time analytics allow advertisers and publishers to get actionable insights into buyer behavior so they can track and pivot against every possible revenue and performance metric. The capability to target Facebook users has been defined as people based targeting. According to LiveRail, Publishers can now use the same audience targeting features as available on Facebook.
“LiveRail is increasing the relevance of the ads people see on publisher’s sites and mobile apps by adding Facebook’s anonymized people-based marketing capabilities to our platform.
This means the right ad can be delivered to the right person at the right time, and publishers can segment and sell their inventory more effectively, more accurately target their impressions, reduce the waste created by inaccurate delivery, and deliver better ROI for their advertisers.
Facebook anonymized demographic information will be available in all formats supported by LiveRail, including desktop and mobile video, and our new extension into in-app mobile display.
Initial test partners for our new people-based marketing capabilities will include A+E Networks, Dailymotion, and Univision.”
The ad formats that are being offered are
Continue reading “Remarketing On Mobile Apps For Campaign ROI”
Remarketing Campaigns can help you target your customers at different stages of the buying cycle. There are nine ways that you could leverage Remarketing campaigns for improved conversions and website visits.
- Build Brand Awareness for Newly Launched Sites
- Market to Customers Who Have Already Converted with Special Offers
- Be the Helpful Salesperson
- Avoid Shopping Cart Abandonment
- Adjust for Seasonality
- Experiment with Duration Time
- Segment Ads Based on User Groups
- Create Custom Landing Pages that Incorporate Your Retargeting Message