Retargeting is the process of targeting website visitors based on their interest or behavior, with ads tailored to their level of interest in your brand or business, across an advertising network. Retargeting allows you to place conversion tracking onto your website so you can track which users have come to your website via your social media […]
Google’s Dynamic Search Ads are best for advertising a select range of products. With Dynamic search ads brands are not required to further zero in on Keywords, rather the search ads are automatically generated based on the product pages, that are updated. Remarketing with Dynamic Search Ads can help you target the best-selling products to […]
Cart abandonment occurs when shoppers add one or many items to their shopping cart, but leave before making a purchase. One of the fastest ways any online merchant can simultaneously increase revenue and the profitably of their marketing is to lower cart abandonment, thereby converting more shoppers into buyers.
Creating Content for engaging and retargeting the audience, can make all the difference to your campaign performance, from generating awareness to increasing conversions. As you have a large set of audience that may have visited your brand’s site, you may choose to select a sub-segment for retargeting depending on your campaign objective. To know more […]