Local Business Review on Yelp Influences Purchase Decision


The Boston Consulting Group, a leading advisor on business strategy, surveyed 4,800 business owners to ascertain revenue impact Yelp has on small businesses. Business owners with a free Business Account reported USD 8,000 in annual revenue from Yelp customers. More important than this is the fact that the business’ who advertised online increased revenues at an average of USD 23000.
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