Businesses looking at leveraging the newly introduced “Buy Now” option in Twitter  and the “Shop Now” call to action in Facebook could strengthen the Social Commerce strategy this Holiday Season with the five key insights from a report by eMarketer based on a poll conducted in August 2014 by Harris Poll for DigitasLBi. According to the Poll, five percent of the US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.
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