Five Key Components of Effective Content Marketing

Designing content that is likely to be referred and shared, for Content marketing that brings results, here are the Five Key Components. Content Marketing Objective Define your Content Marketing objective and  understand the reasons your audiences are likely to share your content. Create a check-list for each content marketing effort to understand the purpose of your content. […]

Five Ways To Optimize Campaigns For The Last-Minute Shopper

According to Cardlytics, the largest holiday shopping segment is the Last-Minute Shoppers, a group of consumers who make up 36 percent of total holiday shoppers and do their gift buying between December 11 and December 31. The Last-Minute shoppers spend more than their counterparts and visit stores more frequently, as the holiday deadline looms. Last-Minute Shoppers […]